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Betway reinforces tennis sponsorship by closing with Generali Open

Betway reinforces tennis sponsorship by closing with Generali Open
Sports bookmaker Betway reinforced its tennis sponsorship by closing with the Generali Open.
by Academia   |   comments 0
Monday, July 12 2021

Already known for making great partnerships with the tennis modality, the sports bookmaker, Betway, reinforced its sponsorship with tennis when closing with the Generali Open. The tennis tournament confirms the expansion of the bookmaker in the sport. Through this, Betway can be seen at ATP court locations, including in its digital format. The championship, Generali Open, is scheduled to take place between the 24th and 31st of July, in Austria.

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According to information revealed, the Generali Open should take place in the Tyrol region, in Kitzbühel. In addition to this competition, Betway also has strong sponsorship ties with other major tennis tournaments such as the Miami Open, Madrid Open and the Nordea Open. Through its agreements, Betway continues to be present in the sport as one of the biggest sponsors of tennis in the world.

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With the news of the new sponsorship, Betway CEO Antonhy Werkman revealed that the sportsbook is very proud to have taken this new step in the sport and to be the new official partner of Generali Open betting: "We are proud to be the official betting partner of the Generali Open".
Meanwhile, Generali Open Kitzbühel organizers Markus Bodner and Hebert Günther said they are excited about the new direction of the championship, where the new partnership with Betway should be placed in the most attractive locations of the ATP tour. According to both organizers, they look forward to a long and successful partnership with the traditional tournament in Kitzbühel: “We’re excited to see the Betway brand at one of the most picturesque venues on the ATP tour. We warmly welcome Betway as a new premium sponsor of the Generali Open and look forward to a long and successful partnership at our traditional tournament in Kitzbühel."

Betway and ATP

Last month, in June, sports bookmaker Betway had signed a major partnership with ATP's MercedesCup. At the time, Betway secured three years of exclusive betting for the world's premier tennis tournament, the Open. The event, which originally takes place in Germany, in Stuttgart, inside the Tenis Club Weissenhof, is one of the biggest attractions of the sport in the ATP 250 portfolio.
At the time, Betway CEO Anthony Werkman reported that the partnership with ATP's MercedesCup was the continuation of the bookmaker's investments in the biggest tennis sporting tournaments in the world. In his speech, the CEO at the time revealed the following: "We are overjoyed to become the Official Betting Partner of the MercedesCup tournament. We continue to showcase our support of Tennis around the world and we look forward to being part of such a historic event.
However, at the time it was not only Werkman who commented on the matter. MercedesCup Tournament Director Edwin Windorfer also spoke about the matter, commenting on the difficult times the sport has gone through in recent months: "In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. As a global player, Betway strategically focuses on tennis. This goes to show that the sport of tennis works very well as a communication platform."


Online sports betting company Betway is one of the leading players in the sports betting market. The company has several brands in the online gaming and betting business. Thus, Betway can also present itself as: Betway Casino, Betway Vegas, Betway Sportsbook, Betway Poker and Betway Bingo. In its operations, Betway has licenses to operate in major countries such as: Italy, Denmark, Sweden, Mexico, Spain, Belgium, Germany, South Africa, Ireland, United Kingdom and Malta. However, Betway's headquarters are located in two main locations, Malta and Guernsey, but the company has other branches in: Isle of Man, London and Cape Town.

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