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Online games are in the sights of NetFlix

Online games are in the sights of NetFlix
The online gaming industry is in the sights of Netflix.
by Academia   |   comments 0

The streaming services company, NetFlix, is targeting the online gaming industry and intends to enter the modality with a new streaming service. According to information, NetFlix is ​​planning to create a service in the Apple Arcade format, through a subscription game service.

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Recently, speculation about the new subscription gaming service, has revealed something interesting about the company's future. According to rumors, NetFlix is ​​looking to "hire an executive to oversee a video game expansion".

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Through this, NetFlix is ​​really looking to become a rival to Apple Arcade and expand its business in the entertainment industry, including online games to its portfolio. According to the press, the streaming services company plans to launch games through a subscription service, in the same way that Apple Arcade works. In the midst of all this, one of NetFlix's spokespeople revealed that the company is "excited" to create "more content with interactive entertainment".
Among other points cited, the spokesman commented that NetFlix members value the variety and quality of the company's content, stating that: "Our members value the variety and quality of our content. Members also like to be more involved directly with the stories they love - through interactive programs like Bandersnatch and You. Wild or games based on Stranger Things, La Casa de Papel and To All the Boys".


The streaming services company, NetFlix, revealed that in 2020 it had a total of 204 million subscribers. According to information from NetFlix, last year the company reached around 37 million new signed customers, accomplishing a historic feat in its history. Therefore, planning to enter the online gaming industry is important for the company, as other services are also entering the eSports market.
Regarding traditional platforms, such as Disney +, HBO Max, NetFlix is ​​seeking to differentiate itself from its traditional rivals and bring a greater number of users to its platform. Thus, targeting the online gaming industry is a good option to expand your business.


By creating a subscription service for online games, NetFlix will certainly invest in something new about interactions with its users, to further expand its reach. In this way, the expansion of NetFlix can foster the eSports betting industry as bookmakers are increasingly well informed about the sport. Thus, we can expect betting options seeking to meet this new demand in the online gaming modality.


Headquartered in Los Gatos, California, NetFlix is ​​a provider of movies and TV series through its streaming service. However, the company was founded in 1997 and started its services by delivering DVDs through the post office. The change to the streaming service happened twenty years later, in the year 2007. However, only in the year 2020 did NetFlix gain the notoriety it has today, developing its own productions, as in the case of its first original web series, the House of Cards.
In comparative terms, in 2018 NetFlix managed to overcome The Walt Disney Company and established itself as the largest value company in the market, being quoted at $ 153 billion at the time. Providing a service around the world, NetFlix does not only have services in China, North Korea, Crimea and Syria.

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