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NBA innovates and will offer download of games and bets during broadcasts

NBA innovates and will offer download of games and bets during broadcasts

The new features will be available in this new season and fans are excited.

by Academia   |   comments 0

NBA keeps innovating, and has thrown a few more surprises for the 2020/2021 American basketball season. From now on, you can download offline matches so you can watch them whenever you want. In addition, NBA, through its content partners, will make available the possibility to place sports bets on the event.

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Last season, held in the Disney Bubble, brought several learnings to the NBA in relation to better exploiting its brand with its audience. During the 2019/2020 season, actions were taken and new tools were tested and engagement with fans was considered positive. Thus, the new features will be released later this month, when the new basketball season begins in the USA.
One of the novelties will be available in the NBA app, in addition to its desktop site, where you can find interactive games and additional information of games selected in League Pass, as well as being able to download matches, as mentioned above. Some content will be maintained, such as "Influencers Stream", which takes celebrities to alternative broadcasts in League Pass. In addition, alternative angles during matches will be available in the "Sideline Stream".

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But innovations don't stop there, since NBA will also offer "NBA BetStreams", in which partnerships such as Bleacher Report, Yahoo Sports and Action NetWork, which produce content for the league, will take on broadcasts focused on the betting industry, offering statistics and betting by all its digital means.
Sara Zuckert, head of NBA broadcasts, spoke a few words about the changes to come: "The Disney season has given us an opportunity to innovate like we've never done before, and we decided to speed up and anticipate many of the projects we had in mind. Typically, we would do some tests, for example using the Summer League for this, but this was a great opportunity for us to accomplish all our plans".

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